{
  "name": "Tagloom",
  "slug": "tagloom",
  "icp": "Independent Etsy sellers with 20-500 listings who need faster drafts without losing shop voice.",
  "offer": "Pay $12/month per shop for Etsy-ready titles, tags, and listing copy that stays aligned with your shop voice.",
  "price": "$12/month per shop",
  "pricing": {
    "free": "10 listing drafts per month",
    "paid": "$12/month per shop",
    "revenue_intent_path": "/pricing"
  },
  "activation_event": "activation:core-action-completed",
  "activation_paths": [
    "/signup",
    "/signin",
    "/onboarding",
    "/dashboard",
    "/preview"
  ],
  "test_paths": [
    "/",
    "/signup",
    "/signin",
    "/onboarding",
    "/pricing",
    "/dashboard",
    "/preview",
    "/feedback",
    "/api/product-verification"
  ],
  "analytics_events": [
    "frontend:cta-preview-click",
    "frontend:signup-submit",
    "frontend:signup-complete",
    "frontend:onboarding-started",
    "frontend:signin-submit",
    "frontend:pricing-viewed",
    "activation:listing-draft-previewed",
    "activation:core-action-completed",
    "frontend:draft-copy-click",
    "frontend:feedback-submit",
    "payment:paid-access-intent",
    "payment:checkout-click"
  ],
  "feedback": {
    "path": "/feedback",
    "method": "same-origin form + JSON API",
    "prompt": "What stopped you from using Tagloom today, or what still feels off in the generated draft?",
    "count": 39
  },
  "distribution": {
    "status": "queued",
    "actions": [
      "Post the launch note in Etsy seller communities once the live signup-to-draft loop clears smoke tests.",
      "Email the first handmade and printable shop outreach list with the live preview link."
    ],
    "channels": [
      "Etsy seller communities",
      "direct outreach to handmade and printable shops"
    ],
    "next_distribution_step": "Start outreach once the signup-to-draft loop passes live smoke tests."
  },
  "business_status": {
    "signup_count": 502,
    "activation_count": 545,
    "paid_interest_count": 86,
    "revenue": "pre-revenue"
  },
  "revenue_path": {
    "pricing_path": "/pricing",
    "checkout_url_present": true
  },
  "next_experiment": "Test whether the live signup-to-draft loop converts cold Etsy sellers better than a preview-only landing page.",
  "kill_criteria": "Archive Tagloom if it fails to reach 3 paying shops by 2026-06-14 after direct outreach begins.",
  "verification": {
    "signup": true,
    "core_action": true,
    "analytics": true,
    "feedback": true,
    "payment_or_intent": true,
    "distribution_started_or_queued": true
  }
}